Private label pet supplements for supplement brand owners
Combined hub for pet supplement concepts — chews, drops, pastes, sprays and paw balms in one catalogue. Reviewed concepts ship through the standard 4-gate documentation workflow; species fit and palatability are confirmed during the brief.
- Working routes
- White-label · Semi-custom · Custom
- Target markets
- EU · UK · US
- Documentation
- 4 gates by project stage
- Reviewed SKUs
- 64
- Order gates
- 4
- Working routes
- 3
Reviewed pet concepts across formats
Brief · sample · spec · production
White-label · semi-custom · custom
Reviewed pet supplement concepts
Combined catalogue across pet formats — chews, drops, pastes, sprays and paw balms. Each entry is a starting point; species fit, palatability and packaging are confirmed per project. DAT does not publish pet therapeutic claims.
Antioxidant Support
Daily chew with salmon oil and krill for antioxidant and skin & coat support.
Bladder Support
Daily support for normal bladder function and urinary tract comfort.
Calming Support
Calming Support is a white-label soft-chew pet supplement concept for brands building a pet supplements range. Final positioning, claims and documentation are reviewed per project and target market.
Calming Support (Cat)
Daily crunchy chew formulated to support a calm, balanced temperament in cats.
Cats Grass Support
Barley-grass-forward chew designed to support natural feline foraging and digestion.
Cognitive Support
Formulated to support mental sharpness, memory, and a calm demeanor, ideal for aging pets or those in stimulating environments.
Cognitive Support (Cat)
Daily chew with DHA, taurine and MCTs to support cognitive function in cats.
Dental & Fresh Breath Support (Cat)
Reduces plaque buildup and freshens breath naturally.
Digestive & Anal Gland Support
Daily chew formulated to support digestion and healthy stool quality.
Digestive & Anal Gland Support (Cat)
Pumpkin and psyllium chew formulated to support healthy stool quality and gland function.
Digestive & Probiotic Support
Designed to promote a healthy gut microbiome, improve nutrient absorption, and support overall digestive comfort.
Digestive & Probiotic Support (Cat)
Multi-strain probiotic complex for optimal gut health
Digestive Enzyme Support
A multi-enzyme blend (Protease, Amylase, Cellulase, Hemicellulase, Lipase, Bromelain) to help break down food and support nutrient absorption.
Digestive Health
Amylase, Protease, Lipase, Cellulase, Papain, Bromelain, Hemicellulase
Hairball Support
A synergistic blend of natural fibers and omega-rich oils to help maintain healthy digestion and a smooth coat.
Hairball Support (Cat)
Fiber and omega-rich chew to help maintain normal hairball passage in cats.
Healthy Teeth & Gum
(Parsley, Apple Cider Vinegar, Ceylon Cinnamon, Rosemary, Peppermint Powder)
Heart Support
Daily chew with CoQ10 and taurine formulated to support normal cardiovascular function.
Heart Support (CoQ10)
CoQ10-forward blend formulated to support normal cardiovascular function in dogs.
Hip & Joint Support
Targeted hip & joint support with glucosamine, chondroitin and MSM, designed for breeds prone to mobility issues.
Immune & Seasonal Comfort Support
Daily chew formulated to support normal immune function and seasonal comfort.
Immune & Seasonal Comfort Support (Cat)
Daily chew with L-Lysine and omega-3s for immune and seasonal comfort support.
Joint & Mobility Support
Daily chew formulated to help maintain joint mobility and comfort.
Joint & Mobility Support (Cat)
Daily chew with green-lipped mussel and glucosamine to support joint mobility in cats.
Joint & Mobility Support (Green Lipped Mussel)
Green-lipped mussel and omega-3 blend formulated to support mobility and comfort in active and aging dogs.
Kidney Support (Cat)
Daily chew formulated to support normal kidney function in cats.
Liver Support
(Reishi, Turkey Tail, Maitake, Shiitake, Chaga, Cordyceps)
Liver Support (Cat)
Milk thistle chew formulated to support normal liver function in cats.
Multivitamin (Cat)
Comprehensive multivitamin chew with B-complex, taurine and beta-glucan for cats.
Multivitamin (Dog)
Comprehensive daily multivitamin covering vitamins, minerals and antioxidants in a single soft chew.
Mushroom Wellness
A blend of functional mushrooms (Reishi, Turkey Tail, Maitake, Shiitake, Chaga, Cordyceps) for whole-body wellness.
Probiotic Support
Daily probiotic chew formulated to support a healthy gut microbiome.
Probiotic Support (Skin & Coat)
Multi-strain probiotic complex with skin- and coat-supporting ingredients.
Respiratory Comfort Support
Daily chew formulated to support respiratory comfort in dogs.
Seasonal Comfort Support
A blend of Astragalus, Nettle Leaf, Fructus Kochiae, Cocklebur Seed and Safflower for seasonal sensitivity comfort.
Senior Wellness Support
Daily chew formulated to support cardiovascular, cognitive and longevity in seniors.
Urinary Tract Support (Cat)
Cranberry and psyllium chew to support normal urinary tract function in cats.
Vision & Eye Support
(Astragalus Root, Nettle Leaf, Fructus Kochiae, Cocklebur Seed, Safflower)
Vision & Eye Support (Eye Blend)
A convenient and tasty way to maintain clear eyes and support visual function.
Weight Management Support (Cat)
Daily chew formulated to support healthy weight maintenance in cats.
Wellness Support
(Epimedium Sagittatum (Horny Goat Weed), Damiana Leaf, Perna Canaliculus, Ginkgo Biloba, Polygonum Multiflorum (Fo-Ti Root), Maca Root, Ginseng, Fenugreek, and Mucuna Pruriens)
Brief a private label pet supplement project
Send the brief — DAT reviews and routes it to the right working track. Species fit, palatability and documentation scope are confirmed during the project.