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Private label / Pet supplements

Private label pet supplements for supplement brand owners

Combined hub for pet supplement concepts — chews, drops, pastes, sprays and paw balms in one catalogue. Reviewed concepts ship through the standard 4-gate documentation workflow; species fit and palatability are confirmed during the brief.

Working routes
White-label · Semi-custom · Custom
Target markets
EU · UK · US
Documentation
4 gates by project stage
Private label pet supplements
Reviewed SKUs
64

Reviewed pet concepts across formats

Order gates
4

Brief · sample · spec · production

Working routes
3

White-label · semi-custom · custom

Catalogue

Reviewed pet supplement concepts

Combined catalogue across pet formats — chews, drops, pastes, sprays and paw balms. Each entry is a starting point; species fit, palatability and packaging are confirmed per project. DAT does not publish pet therapeutic claims.

Antioxidant Support — pet soft chew reference image
Pet Supplements

Antioxidant Support

Daily chew with salmon oil and krill for antioxidant and skin & coat support.

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Bladder Support — pet soft chew reference image
Pet Supplements

Bladder Support

Daily support for normal bladder function and urinary tract comfort.

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Calming Support — pet soft chew reference image
Pet Supplements

Calming Support

Calming Support is a white-label soft-chew pet supplement concept for brands building a pet supplements range. Final positioning, claims and documentation are reviewed per project and target market.

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Calming Support (Cat) — pet soft chew reference image
Pet Supplements

Calming Support (Cat)

Daily crunchy chew formulated to support a calm, balanced temperament in cats.

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Cats Grass Support — pet soft chew reference image
Pet Supplements

Cats Grass Support

Barley-grass-forward chew designed to support natural feline foraging and digestion.

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Cognitive Support — pet soft chew reference image
Pet Supplements

Cognitive Support

Formulated to support mental sharpness, memory, and a calm demeanor, ideal for aging pets or those in stimulating environments.

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Cognitive Support (Cat) — pet soft chew reference image
Pet Supplements

Cognitive Support (Cat)

Daily chew with DHA, taurine and MCTs to support cognitive function in cats.

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Dental & Fresh Breath Support (Cat) — pet soft chew reference image
Pet Supplements

Dental & Fresh Breath Support (Cat)

Reduces plaque buildup and freshens breath naturally.

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Digestive & Anal Gland Support — pet soft chew reference image
Pet Supplements

Digestive & Anal Gland Support

Daily chew formulated to support digestion and healthy stool quality.

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Digestive & Anal Gland Support (Cat) — pet soft chew reference image
Pet Supplements

Digestive & Anal Gland Support (Cat)

Pumpkin and psyllium chew formulated to support healthy stool quality and gland function.

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Digestive & Probiotic Support — pet soft chew reference image
Pet Supplements

Digestive & Probiotic Support

Designed to promote a healthy gut microbiome, improve nutrient absorption, and support overall digestive comfort.

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Digestive & Probiotic Support (Cat) — pet soft chew reference image
Pet Supplements

Digestive & Probiotic Support (Cat)

Multi-strain probiotic complex for optimal gut health

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Digestive Enzyme Support — pet soft chew reference image
Pet Supplements

Digestive Enzyme Support

A multi-enzyme blend (Protease, Amylase, Cellulase, Hemicellulase, Lipase, Bromelain) to help break down food and support nutrient absorption.

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Digestive Health — pet soft chew reference image
Pet Supplements

Digestive Health

Amylase, Protease, Lipase, Cellulase, Papain, Bromelain, Hemicellulase

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Hairball Support — pet soft chew reference image
Pet Supplements

Hairball Support

A synergistic blend of natural fibers and omega-rich oils to help maintain healthy digestion and a smooth coat.

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Hairball Support (Cat) — pet soft chew reference image
Pet Supplements

Hairball Support (Cat)

Fiber and omega-rich chew to help maintain normal hairball passage in cats.

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Healthy Teeth & Gum — pet soft chew reference image
Pet Supplements

Healthy Teeth & Gum

(Parsley, Apple Cider Vinegar, Ceylon Cinnamon, Rosemary, Peppermint Powder)

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Heart Support — pet soft chew reference image
Pet Supplements

Heart Support

Daily chew with CoQ10 and taurine formulated to support normal cardiovascular function.

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Heart Support (CoQ10) — pet soft chew reference image
Pet Supplements

Heart Support (CoQ10)

CoQ10-forward blend formulated to support normal cardiovascular function in dogs.

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Hip & Joint Support — pet soft chew reference image
Pet Supplements

Hip & Joint Support

Targeted hip & joint support with glucosamine, chondroitin and MSM, designed for breeds prone to mobility issues.

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Immune & Seasonal Comfort Support — pet soft chew reference image
Pet Supplements

Immune & Seasonal Comfort Support

Daily chew formulated to support normal immune function and seasonal comfort.

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Immune & Seasonal Comfort Support (Cat) — pet soft chew reference image
Pet Supplements

Immune & Seasonal Comfort Support (Cat)

Daily chew with L-Lysine and omega-3s for immune and seasonal comfort support.

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Joint & Mobility Support — pet soft chew reference image
Pet Supplements

Joint & Mobility Support

Daily chew formulated to help maintain joint mobility and comfort.

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Joint & Mobility Support (Cat) — pet soft chew reference image
Pet Supplements

Joint & Mobility Support (Cat)

Daily chew with green-lipped mussel and glucosamine to support joint mobility in cats.

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Joint & Mobility Support (Green Lipped Mussel) — pet soft chew reference image
Pet Supplements

Joint & Mobility Support (Green Lipped Mussel)

Green-lipped mussel and omega-3 blend formulated to support mobility and comfort in active and aging dogs.

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Kidney Support (Cat) — pet soft chew reference image
Pet Supplements

Kidney Support (Cat)

Daily chew formulated to support normal kidney function in cats.

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Liver Support — pet soft chew reference image
Pet Supplements

Liver Support

(Reishi, Turkey Tail, Maitake, Shiitake, Chaga, Cordyceps)

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Liver Support (Cat) — pet soft chew reference image
Pet Supplements

Liver Support (Cat)

Milk thistle chew formulated to support normal liver function in cats.

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Multivitamin (Cat) — pet soft chew reference image
Pet Supplements

Multivitamin (Cat)

Comprehensive multivitamin chew with B-complex, taurine and beta-glucan for cats.

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Multivitamin (Dog) — pet soft chew reference image
Pet Supplements

Multivitamin (Dog)

Comprehensive daily multivitamin covering vitamins, minerals and antioxidants in a single soft chew.

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Mushroom Wellness — pet soft chew reference image
Pet Supplements

Mushroom Wellness

A blend of functional mushrooms (Reishi, Turkey Tail, Maitake, Shiitake, Chaga, Cordyceps) for whole-body wellness.

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Probiotic Support — pet soft chew reference image
Pet Supplements

Probiotic Support

Daily probiotic chew formulated to support a healthy gut microbiome.

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Probiotic Support (Skin & Coat) — pet soft chew reference image
Pet Supplements

Probiotic Support (Skin & Coat)

Multi-strain probiotic complex with skin- and coat-supporting ingredients.

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Respiratory Comfort Support — pet soft chew reference image
Pet Supplements

Respiratory Comfort Support

Daily chew formulated to support respiratory comfort in dogs.

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Seasonal Comfort Support — pet soft chew reference image
Pet Supplements

Seasonal Comfort Support

A blend of Astragalus, Nettle Leaf, Fructus Kochiae, Cocklebur Seed and Safflower for seasonal sensitivity comfort.

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Senior Wellness Support — pet soft chew reference image
Pet Supplements

Senior Wellness Support

Daily chew formulated to support cardiovascular, cognitive and longevity in seniors.

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Urinary Tract Support (Cat) — pet soft chew reference image
Pet Supplements

Urinary Tract Support (Cat)

Cranberry and psyllium chew to support normal urinary tract function in cats.

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Vision & Eye Support — pet soft chew reference image
Pet Supplements

Vision & Eye Support

(Astragalus Root, Nettle Leaf, Fructus Kochiae, Cocklebur Seed, Safflower)

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Vision & Eye Support (Eye Blend) — pet soft chew reference image
Pet Supplements

Vision & Eye Support (Eye Blend)

A convenient and tasty way to maintain clear eyes and support visual function.

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Weight Management Support (Cat) — pet soft chew reference image
Pet Supplements

Weight Management Support (Cat)

Daily chew formulated to support healthy weight maintenance in cats.

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Wellness Support — pet soft chew reference image
Pet Supplements

Wellness Support

(Epimedium Sagittatum (Horny Goat Weed), Damiana Leaf, Perna Canaliculus, Ginkgo Biloba, Polygonum Multiflorum (Fo-Ti Root), Maca Root, Ginseng, Fenugreek, and Mucuna Pruriens)

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Project handoff

Brief a private label pet supplement project

Send the brief — DAT reviews and routes it to the right working track. Species fit, palatability and documentation scope are confirmed during the project.

Quick context request

Get manufacturing context

Drop your work email and a member of the DAT team will follow up with the right context for this concept. Order documents, certificates and pricing are released through the client workspace in the DAT portal.

You will receive a short confirmation email. Order documents (specification, batch-specific COA, packaging documents) are released through the client workspace in the DAT portal once a brief is in place.