Who it's for
Pet brands, groomers and pet-retail labels building a dog or cat wellness range in a palatable daily chew format.
DAT Supply
Private-label pet soft chews for pet brands
Soft chew concepts for dogs and cats, reviewed per species for daily-use wellness — joint, calm, skin-and-coat and digestion positioning under your brand, with samples before production.
What you get
Species-reviewed soft chew concepts with flavour systems dogs and cats accept, pack options, a sample path and the standard order workflow.
How to start
Choose a chew concept, order samples to review palatability, then continue into order setup in the portal.
Catalogue
Pet soft chew options you can launch
matching options
Filtered view — browsing stays on this page.
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Ordering & MOQ
How private-label pet soft chews ordering works
Volumes shown are order-of-magnitude entry tiers — final volumes and pack format are confirmed during order setup. Samples are reviewed before production is confirmed.
- Private-label catalogue From 1,000 units
A reviewed catalogue formula with your brand — flavour, packaging and artwork confirmed during order setup. Project-specific personalisation is reviewed after order start.
- Qualified custom development Confirmed after scope
Ingredient, dosage or concept changes beyond the catalogue — scoped as Custom Product R&D, with feasibility, production minimum and timeline confirmed per project.
Categories that use this format
Ingredients used in this format
Project handoff
Brief a private label pet soft chews project
Send the brief — DAT reviews and routes it to the right working track. Documentation scope is confirmed against the target market during the project.