Senior Dog Multivitamin Soft Chews
Private-label dogs soft chew: 3 g chew, 60 per bottle, 180 g net.
- Private-label formula ready for your brand
- Order samples before production
- Choose PET bottle or doypack during order setup
- Documents and approvals managed in the portal
Need a different formula? Start Custom R&D
- 1 Select
- 2 Review
- 3 Sample
- 4 Approve
- 5 Produce
- 6 Deliver
Packaging and minimum order quantities
Confirmed against your brief during order setup — after you have seen samples, never before. Project-specific packaging, flavour, colour or shape adjustments may be reviewed after order start.
PET jar route for soft-chew pet supplement production runs.
Product overview
The reviewed private-label concept, framed for brand owners.
DAT Supply private-label soft chew for dogs, delivering broad-spectrum daily vitamin and mineral support. Phase-1 standard specification: 3 g semi-moist chew on a plant-flour base, 60 chews per HDPE bottle (180 g net), induction seal and child-resistant cap, natural Beef flavour. Serving is 1-2 chews per day by bodyweight, so one bottle covers 30-60 days. Stand-up pouch and 30-count trial bottle also available. Classified as complementary feed in the EU (Reg. (EC) 767/2009); claims are presented as structure and function support, not as treatment. Minimum order 1,000 bottles, from approximately 8 weeks.
A broad senior-dog formula among three senior-positioned chews
Senior Dog Multivitamin Soft Chews confirms the same eight-vitamin panel as its cat-range counterpart — biotin, and vitamins A, B3, B6, B12, C, D3 and E — packaged in a flavour formulated for dogs rather than cats. Dog Mobility Senior Soft Chews and Dog Senior Cognitive Soft Chews sit alongside it as two other senior-positioned entries, each built around a narrower, single-topic panel instead of this SKU's broader spread.
The format is a semi-moist soft chew on a plant-flour base, bottled with a child-resistant closure, a daily treat-format wellness chew rather than a tablet. Against Dog Multivitamin Soft Chews, the standard adult version, this SKU's distinguishing fact is the senior-life-stage positioning on a comparable eight-vitamin base.
Where a senior multivitamin chew sits in a pet range
Pet Supplements serves pet brands building cat and dog supplement ranges, and senior-life-stage positioning is one of the catalogue's deeper sub-segments on the dog side, with three separate senior-named chews. This SKU is the breadth-first one among them, versus its two single-topic senior siblings.
Dog Multivitamin Soft Chews is the direct adult-stage sibling with a similar broad-coverage aim, and Senior Cat Multivitamin Soft Chews carries an identical eight-vitamin panel for the cat side of the same range. A brand building a full senior-pet line would offer this chew as the everyday-coverage option next to the mobility- and cognitive-focused ones.
Personalising and ordering the Senior Dog Multivitamin Soft Chews formula
Make it Yours covers approved flavour and shape on this exact formula — project-specific personalisation, not a formula change. Flavour carries particular weight on a dog chew, since palatability review at sample stage is what confirms a dog will accept it before any production run is confirmed.
Changing the eight-vitamin panel, adding a further active, or introducing a new claim moves the project into the separately scoped Custom Product R&D route instead. Samples of this exact formula come first, and label claims plus market compliance remain the brand owner's responsibility throughout — pet positioning stays daily-use wellness, not a therapeutic or veterinary claim.
Active ingredients
The actives in the current standard formulation. Final formula is reviewed and locked against the project brief.
- Biotin B-vitamin frequently positioned at the centre of beauty / hair supplement ranges. View ingredient →
- Vitamin A Vitamin A is used in private-label supplement manufacturing. Sourcing, dose anchors and target-market documentation are reviewed per project. View ingredient →
- Vitamin B12 (Cyanocobalamin) Cyanocobalamin / methylcobalamin — central to energy and B-complex stacks. View ingredient →
- Vitamin B3 (Niacin) Vitamin B3 (Niacin) is used in private-label supplement manufacturing. Sourcing, dose anchors and target-market documentation are reviewed per project. View ingredient →
- Vitamin B6 (Pyridoxine) Pyridoxine — a workhorse of B-complex and women's health stacks. View ingredient →
- Vitamin C (Ascorbic Acid) Water-soluble vitamin found in citrus fruits and a long-standing pillar of immune-positioned ranges. View ingredient →
Per-serving dose; % Daily Value (DV) shown for applicable nutrients per FDA 21 CFR 101.36. Values reflect the current standard formulation and are locked at specification stage.
- Biotin 0.05 mg
- Vitamin A 0.4 mg
- Vitamin B12 (Cyanocobalamin) 0.0025 mg
- Vitamin B3 (Niacin) 16 mg
- Vitamin B6 (Pyridoxine) 1.4 mg
- Vitamin C (Ascorbic Acid) 30 mg
- Vitamin D3 (Cholecalciferol) 0.01 mg
- Vitamin E 5 IU
Sample Senior Dog Multivitamin Soft Chews before you commit
Order a sample kit from your client workspace to review texture, flavour and finish — the expected next step before a production run.
Documents managed by order stage (US market)
Each document is released into your client workspace as the order moves through its review stages — never a public download. DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
- Product specificationOrder gate
Drafted at brief stage; locked before production. FDA/US market compliance confirmed.
- Nutrition / supplement factsOrder gate
Per-serving values and the US Supplement Facts label (21 CFR 101.36). Prepared per target market and DSHEA framework.
- Artwork checklistOrder gate
Dieline, on-pack copy and structure-function statement wording reviewed against DSHEA (21 USC §343(r)(6)) compliance.
- Batch / release documentsOrder gate
Issued after production and QC release — always batch-scoped. subject to per-market regulatory review testing summary available on request per project scope.
- Compliance dossierOrder gate
Supporting documentation (DSHEA structure-function substantiation, ingredient sourcing, FDA compliance evidence per project scope).
- Certificate of AnalysisOrder gate
A batch-specific Certificate of Analysis is available on request after production — ingredient identity, potency and contaminant screening.
Documentation availability depends on product, target market and project stage. The brand owner remains the food business operator and is responsible for final filings.
Where this concept sits
Where this concept slots into a brand plan. Positioning and claims are reviewed per project and target market.
Brand range expansion
Slot Senior Dog Multivitamin Soft Chews into an existing pet-supplement range as a pet soft chew SKU, with shared brand artwork direction and a per-SKU specification.
Pet daily-care positioning
Pet supplement concept positioned for daily care. Species fit, palatability and dose are reviewed per project; DAT does not publish pet therapeutic claims.
Frequently asked questions
Can I request a sample before placing an order?
Yes. Sample requests go through the quote form. Lead time and sample format depend on packaging and any custom flavour or colour work.What is the MOQ?
MOQ is confirmed per project. Ready private-label option starts at 1,000 units in PET jars and 2,500 units in doypacks; custom configurations are confirmed after scope.Which markets is this product suitable for?
Market eligibility depends on the labelling, claims and certifications required for your destination — reviewed per project against the relevant EU / UK / non-EU framework.Do you provide a Certificate of Analysis?
A batch-specific Certificate of Analysis is provided after production and QC release. COA scope (microbiological, heavy metals, actives) is agreed up-front in the spec sheet.Can the formula be customised?
Common adjustments include flavour, colour, sugar profile and packaging count. Active-ingredient changes are evaluated against EU food-supplement rules and may move the SKU into a custom-formula tier.How long are typical lead times?
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
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