Private label pet supplements
Cat and dog supplement concepts — chews, drops, pastes, sprays, paw balms. No pet therapeutic claims; species fit and palatability reviewed per project.
- SKUs in family
- 41
- Standard MOQ
- 1,000
- Custom MOQ
- 5,000+
Private label SKUs in Pet Supplements

Antioxidant Support
Daily chew with salmon oil and krill for antioxidant and skin & coat support.

Bladder Support
Daily support for normal bladder function and urinary tract comfort.

Calming Support
Calming Support is a white-label soft-chew pet supplement concept for brands building a pet supplements range. Final positioning, claims and documentation are reviewed per project and target market.

Calming Support (Cat)
Daily crunchy chew formulated to support a calm, balanced temperament in cats.

Cats Grass Support
Barley-grass-forward chew designed to support natural feline foraging and digestion.

Cognitive Support
Formulated to support mental sharpness, memory, and a calm demeanor, ideal for aging pets or those in stimulating environments.

Cognitive Support (Cat)
Daily chew with DHA, taurine and MCTs to support cognitive function in cats.

Dental & Fresh Breath Support (Cat)
Reduces plaque buildup and freshens breath naturally.

Digestive & Anal Gland Support
Daily chew formulated to support digestion and healthy stool quality.

Digestive & Anal Gland Support (Cat)
Pumpkin and psyllium chew formulated to support healthy stool quality and gland function.

Digestive Enzyme Support
A multi-enzyme blend (Protease, Amylase, Cellulase, Hemicellulase, Lipase, Bromelain) to help break down food and support nutrient absorption.

Digestive Health
Amylase, Protease, Lipase, Cellulase, Papain, Bromelain, Hemicellulase

Digestive & Probiotic Support
Designed to promote a healthy gut microbiome, improve nutrient absorption, and support overall digestive comfort.

Digestive & Probiotic Support (Cat)
Multi-strain probiotic complex for optimal gut health

Hairball Support
A synergistic blend of natural fibers and omega-rich oils to help maintain healthy digestion and a smooth coat.

Hairball Support (Cat)
Fiber and omega-rich chew to help maintain normal hairball passage in cats.

Healthy Teeth & Gum
(Parsley, Apple Cider Vinegar, Ceylon Cinnamon, Rosemary, Peppermint Powder)

Heart Support
Daily chew with CoQ10 and taurine formulated to support normal cardiovascular function.

Heart Support (CoQ10)
CoQ10-forward blend formulated to support normal cardiovascular function in dogs.

Hip & Joint Support
Targeted hip & joint support with glucosamine, chondroitin and MSM, designed for breeds prone to mobility issues.

Immune & Seasonal Comfort Support
Daily chew formulated to support normal immune function and seasonal comfort.

Immune & Seasonal Comfort Support (Cat)
Daily chew with L-Lysine and omega-3s for immune and seasonal comfort support.

Joint & Mobility Support
Daily chew formulated to help maintain joint mobility and comfort.

Joint & Mobility Support (Cat)
Daily chew with green-lipped mussel and glucosamine to support joint mobility in cats.

Joint & Mobility Support (Green Lipped Mussel)
Green-lipped mussel and omega-3 blend formulated to support mobility and comfort in active and aging dogs.

Kidney Support (Cat)
Daily chew formulated to support normal kidney function in cats.

Liver Support
(Reishi, Turkey Tail, Maitake, Shiitake, Chaga, Cordyceps)

Liver Support (Cat)
Milk thistle chew formulated to support normal liver function in cats.

Multivitamin (Cat)
Comprehensive multivitamin chew with B-complex, taurine and beta-glucan for cats.

Multivitamin (Dog)
Comprehensive daily multivitamin covering vitamins, minerals and antioxidants in a single soft chew.

Mushroom Wellness
A blend of functional mushrooms (Reishi, Turkey Tail, Maitake, Shiitake, Chaga, Cordyceps) for whole-body wellness.

Probiotic Support
Daily probiotic chew formulated to support a healthy gut microbiome.

Probiotic Support (Skin & Coat)
Multi-strain probiotic complex with skin- and coat-supporting ingredients.

Respiratory Comfort Support
Daily chew formulated to support respiratory comfort in dogs.

Seasonal Comfort Support
A blend of Astragalus, Nettle Leaf, Fructus Kochiae, Cocklebur Seed and Safflower for seasonal sensitivity comfort.

Senior Wellness Support
Daily chew formulated to support cardiovascular, cognitive and longevity in seniors.

Urinary Tract Support (Cat)
Cranberry and psyllium chew to support normal urinary tract function in cats.

Vision & Eye Support
(Astragalus Root, Nettle Leaf, Fructus Kochiae, Cocklebur Seed, Safflower)

Vision & Eye Support (Eye Blend)
A convenient and tasty way to maintain clear eyes and support visual function.

Weight Management Support (Cat)
Daily chew formulated to support healthy weight maintenance in cats.

Wellness Support
(Epimedium Sagittatum (Horny Goat Weed), Damiana Leaf, Perna Canaliculus, Ginkgo Biloba, Polygonum Multiflorum (Fo-Ti Root), Maca Root, Ginseng, Fenugreek, and Mucuna Pruriens)
Other product families
- Beauty & Skin
Hair, skin and nail-led concepts for beauty brands and subscription boxes.
- Energy & Focus
Daily energy, focus and performance concepts; B-vitamins and botanicals lead.
- Daily Wellness
Foundational daily-coverage concepts — multivitamins and broad daily ranges.
- Sleep & Mood
Adult sleep, calm and mood-positioned concepts; reviewed per market.
- Digestive & Gut
Gut-routine concepts; strain selection and format reviewed per project.
- Kids & Family
Kids-positioned daily and targeted concepts; labelling rules reviewed per market.
- Women's Health
Life-stage and women-positioned concepts; iron and prenatal carry specific rules.
- Men's Health
Men-positioned daily and targeted concepts.
- Joint & Bone
Mobility and bone-positioned concepts; collagen and minerals lead.
- Immune Support
Immune-positioned concepts; vitamin C, D and zinc carry the permitted-claim review required per market.
- Botanicals & Mushrooms
Botanical and functional-mushroom concepts; novel-food rules reviewed per market.
Continue exploring
Briefing a pet supplements range?
Tell us your category positioning and target markets. DAT will reply with the right next step — formula concept direction, packaging options, MOQ tiers and lead-time guidance.