Gummy Shapes and Mould Options
A practical reference to the shape, mould and finish options behind a private-label gummy. Covers standard mould shapes, custom-mould feasibility, gummy weight and how shape choice connects to dose and the order brief.
What this reference covers
- → Standard mould shapes — bear, bottle, heart, ring, star and geometric forms that ship without new tooling
- → Custom-mould feasibility — when a bespoke shape is workable and what the tooling step adds
- → Gummy weight and dose — how shape size connects to the per-unit active load
- → Surface finishes — sugar-sanded, sour-sanded, oil-shine and uncoated
- → Depositing vs. starch-mogul moulding — what each method means for detail and finish
Who this is for
- → Brand teams choosing a shape and finish for a first private-label gummy
- → Product managers weighing a custom mould against a standard one
- → Founders scoping how shape choice affects dose, finish and the brief
Gummies are one of several formats DAT Supply works in. Shape and mould selection is confirmed per project alongside dose, flavour and packaging.
Have a shape in mind?
Order a sample kit to see standard shapes and finishes in hand, then brief your order with the shape, dose and finish you want.
Shape, mould and finish options
Standard shapes
Bear, bottle, heart, ring, star and simple geometric forms are standard mould shapes — they run without new tooling and suit most retail and e-commerce launches. A standard shape keeps the launch lean: you choose the form, the formulation team matches the gummy weight to your dose anchor, and the mould is already in place.
Custom moulds
A bespoke shape — a brand mascot, a logo form, an unusual silhouette — is a tooling decision reviewed per project. The shape has to deposit cleanly, demould without tearing and hold dose tolerance, so a custom mould adds a feasibility step and a tooling lead time. Whether a custom shape is workable for your run, and what it adds, is confirmed on the quote.
Finishes and moulding method
Finish options — sugar-sanded, sour-sanded, oil-shine or uncoated — change mouthfeel, shelf appearance and, for sour-sand, the surface acid load. The moulding method (precision depositing vs. starch-mogul) affects how much surface detail a shape can hold. Both are confirmed alongside the formula. Claim wording reviewed per project against the target market; final responsibility remains with the brand owner.
How this connects to your order brief
Shape sits inside the formulation conversation, not before it. Once your dose anchor and format are set, the shape is matched to the gummy weight that carries that dose, and the finish is chosen alongside flavour and packaging. Custom moulds are reviewed for feasibility on the quote.
Frequently asked
Can you produce a custom mould shape?
Custom mould shapes are reviewed per project. A bespoke mould adds tooling and a feasibility step — the shape has to deposit cleanly, demould without tearing and hold dose tolerance. Standard shapes (bear, bottle, heart, ring, geometric) ship without new tooling. Whether a custom shape is feasible for your run is confirmed on the quote, not promised in advance.
Does the shape change the dose?
Shape and gummy weight are linked. The dose anchor is set first — target daily dose and servings per unit — and the mould is matched to the gummy weight that carries that dose. Smaller novelty shapes carry less active per piece. The formulation team confirms the shape-to-dose fit during the brief.
What finishes are available?
Common finishes are sugar-sanded, sour-sanded, oil-shine (carnauba/MCT) and uncoated. Finish affects mouthfeel, shelf appearance and, for sour-sand, the surface acid load. Finish is a per-project choice confirmed alongside the formula and packaging.
Is COA or shape-tolerance testing included automatically?
No. A Certificate of Analysis and any dimensional or release testing are provided on request or when agreed in the project scope — they are not automatic. Final documentation and any claim wording are reviewed per project; responsibility for label and market claims rests with the brand owner.
Related pages
- → Gummy manufacturing — the format hub
- → Private-label gummies — route and MOQ
- → Kids category — where shape and character choice matters most
- → Sports nutrition category — gummy formats in this vertical
- → Flavours and taste-masking
- → Packaging options
- → Formulation guide — dose anchors and format trade-offs
- → Browse the catalogue
- → Order samples
Where to next?
Browse the reviewed catalogue, request samples, or start an order when you're ready — the DAT Supply portal routes your brief through the right review step.