- Private-label formula ready for your brand
- Order samples before production
- Choose PET bottle or doypack during order setup
- Documents and approvals managed in the portal
- 1 Select
- 2 Review
- 3 Sample
- 4 Approve
- 5 Produce
- 6 Deliver
Packaging and minimum order quantities
Confirmed against your brief during order setup — after you have seen samples, never before. Project-specific packaging, flavour, colour or shape adjustments may be reviewed after order start.
Pouchable functional-jelly stick for on-the-go daily routines.
Product overview
The reviewed private-label concept, framed for brand owners.
DAT Supply private-label functional jelly stick delivering a sleep-onset stack for the evening routine. Phase-1 standard specification: 20 g squeezable stick in a printed foil-laminate sachet, 30 sticks per printed carton (600 g net). The base is water, sorbitol and a carrageenan-pectin gelling system, deliberately konjac-free, sweetened with sucralose (a stevia variant is available). Actives are specified in mg per stick, not as a percentage. One stick per day makes a 30-stick carton a one-month supply; cartons of 10, 15 and 20 are available for trial and retail. Minimum order 1,000 boxes, from approximately 6 weeks.
An evening pairing in a squeezable format
Sleep Melatonin Jelly pairs melatonin with L-theanine in the catalogue's squeezable jelly-stick format, a solid-gel evening ritual rather than a swallowed capsule or a dissolvable strip. The record frames it as an evening-routine stick, built on the standard water, sorbitol and carrageenan-pectin gel base shared across the wider jelly range. A brand reviewing the record should treat this as the working formulation reference for any pack copy it drafts from scratch. That detail is the kind of formulation fact a brand typically re-confirms during its own artwork and label review process.
L-theanine alongside melatonin is a pairing the wider sleep-supplement market already recognises, and offering it in a jelly rather than a gummy or strip gives a brand a third delivery option for the same two-active idea, useful for a private-label brand that wants a distinct pack format from a competitor already selling the gummy or strip version of a similar combination. Any pack copy built from this record should stay anchored to what is actually confirmed rather than to the name alone. It is a small formulation detail, but one worth carrying through consistently into a brand's own product description and pack.
A combination format alongside the strip alternatives
Sleep & Relax is the catalogue's range for adult sleep and evening-routine concepts, and a two-active jelly like this one sits in the combination-formula tier of that range, alongside the strip-format equivalents rather than the single-active entry SKUs sitting elsewhere in the same category. That placement is a starting point for a brand's own range plan rather than a fixed shelf position dictated by the catalogue alone. Where a brand positions this SKU relative to its other listings is ultimately a range-planning decision made during order setup, not a fixed rule.
Melatonin + Magnesium Strips and Melatonin Sleep Strips carry the same melatonin base into an oral-strip format with a different or absent second active, and Ashwagandha Calm Jelly is the same-format, same-category sibling built around a different calm-positioned name, so a brand can line up all three before choosing a format for its evening range. This positioning is a reasonable starting point rather than a fixed placement, and a brand can weight it differently once its own range takes shape. A brand's own catalogue plan, not this comparison alone, should decide exactly how the SKU sits alongside its neighbours on shelf.
Personalising and ordering this two-active formula
Make it Yours covers approved flavour, colour and shape on this two-active formula. As with any jelly stick, flavour is doing real masking work for two combined actives rather than a purely cosmetic role, since the stick's dissolve-on-chew texture puts flavour directly in contact with both actives at once. Artwork and packaging presentation are typically reviewed alongside flavour during the same personalisation step, rather than as a separate pass. These choices are usually confirmed early in order setup, well ahead of any production scheduling or carton artwork being sent to print.
Adding a third active, changing the melatonin or L-theanine dose, or introducing a new evening-routine claim moves the project into the separately scoped Custom Product R&D route instead. Sampling this exact formula comes first, and label claims plus market compliance remain the brand owner's responsibility throughout the process. A brand's own branding team usually leads this step, with DAT Supply confirming what the fixed formula and format allow. This step is where a brand's own branding decisions and the catalogue's fixed formula meet, ahead of sampling and any production commitment.
Active ingredients
The actives in the current standard formulation. Final formula is reviewed and locked against the project brief.
- L-Theanine L-Theanine is used in private-label supplement manufacturing. Sourcing, dose anchors and target-market documentation are reviewed per project. View ingredient →
- Melatonin Melatonin is used in private-label supplement manufacturing. Sourcing, dose anchors and target-market documentation are reviewed per project. View ingredient →
Per-serving dose; % Daily Value (DV) shown for applicable nutrients per FDA 21 CFR 101.36. Values reflect the current standard formulation and are locked at specification stage.
- L-Theanine 100 mg
- Melatonin 1 mg
Sample Sleep Melatonin Jelly before you commit
Order a sample kit from your client workspace to review texture, flavour and finish — the expected next step before a production run.
Documents managed by order stage (US market)
Each document is released into your client workspace as the order moves through its review stages — never a public download. DAT releases the standard documentation package by project stage. External testing, full COA, additional microbiological reports, heavy metals, pesticide residue reports or raw-material supplier documentation are reviewed and quoted separately unless included in the agreed project scope.
- Product specificationOrder gate
Drafted at brief stage; locked before production. FDA/US market compliance confirmed.
- Nutrition / supplement factsOrder gate
Per-serving values and the US Supplement Facts label (21 CFR 101.36). Prepared per target market and DSHEA framework.
- Artwork checklistOrder gate
Dieline, on-pack copy and structure-function statement wording reviewed against DSHEA (21 USC §343(r)(6)) compliance.
- Batch / release documentsOrder gate
Issued after production and QC release — always batch-scoped. subject to per-market regulatory review testing summary available on request per project scope.
- Compliance dossierOrder gate
Supporting documentation (DSHEA structure-function substantiation, ingredient sourcing, FDA compliance evidence per project scope).
- Certificate of AnalysisOrder gate
A batch-specific Certificate of Analysis is available on request after production — ingredient identity, potency and contaminant screening.
Documentation availability depends on product, target market and project stage. The brand owner remains the food business operator and is responsible for final filings.
Where this concept sits
Where this concept slots into a brand plan. Positioning and claims are reviewed per project and target market.
Brand range expansion
Slot Sleep Melatonin Jelly into an existing supplement range as a jelly SKU, with shared brand artwork direction and a per-SKU specification.
Adult daily-routine positioning
Pack copy positioned as part of an adult daily routine, with claim wording reviewed against target-market regulations per market.
Frequently asked questions
Can I request a sample before placing an order?
Yes. Sample requests go through the quote form. Lead time and sample format depend on packaging and any custom flavour or colour work.What is the MOQ?
MOQ is confirmed per project. Ready private-label option starts at 1,000 units in PET jars and 2,500 units in doypacks; custom configurations are confirmed after scope.Which markets is this product suitable for?
Market eligibility depends on the labelling, claims and certifications required for your destination — reviewed per project against the relevant EU / UK / non-EU framework.Do you provide a Certificate of Analysis?
A batch-specific Certificate of Analysis is provided after production and QC release. COA scope (microbiological, heavy metals, actives) is agreed up-front in the spec sheet.Can the formula be customised?
Common adjustments include flavour, colour, sugar profile and packaging count. Active-ingredient changes are evaluated against EU food-supplement rules and may move the SKU into a custom-formula tier.How long are typical lead times?
Lead time is typically 8–12 weeks depending on format, packaging, production slot and destination. Final timeline is confirmed during order setup before payment.
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